In an industry where change is constant, your brand and image must evolve. For realtors, in particular, a business’s identity must remain dynamic—adapting to industry trends and shifting consumer preferences. Working closely with Brenda Pennington, Founder & CEO of BPCRE, Inc., we have helped Pennington Commercial engage its audience through strategic branding initiatives. Our collaboration has resulted in brand campaigns for Brenda’s main website, a company marketing brochure, and support in designing and programming a major office development—effectively highlighting their management of the unique aspects of the three-building campus to potential tenants and the broader community.